Publications

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 4-6 (311-313), April-June 2025, pp. 6–8, PDF (0,3 MB)

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 3 (310), March 2025, pp. 6–7, PDF (0.5 MB)

Expert opinion by Helen Wenger (MCG) on agricultural marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 1–2 (304–305), July 2022, pp. 18–19, PDF (0.5 MB)

Expert opinion by Helen Wenger (MCG) on the role of marketing in the reconstruction of Ukraine in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger for Oschadbank’s entrepreneurship support program “Buduy Svoe”, August 2021

(Originally published on buduysvoe.com, which is no longer active)

Article by Helen Wenger (MCG) for the Oschadbank program Buduy Svoe on how to calculate market volume

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 2–3 (293–294), February – March 2021, pp. 16–17, PDF (0.6 MB)

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 11 (290), 2020, pp. 12–13, PDF (0.4 MB)

Expert opinion by Helen Wenger (MCG) on transformations in marketing research in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 7–8 (286–287), July – August 2020, PDF (0.3 MB)

Article by Helen Wenger (MCG) on building a remote marketing department in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 6 (285), Junе 2020, pp. 13–14, PDF (0.4 MB)

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 5 (284), May 2020, pp. 8–9, PDF (0.4 MB)

Expert opinion by Helen Wenger (MCG) on Marketing 4.0 as a new stage of development in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 4 (283), April 2020, pp. 9–10, PDF (3.1 MB)

Expert opinion by Helen Wenger (MCG) on new opportunities for business during the crisis in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 2 (281), February 2020, pp. 6–7, PDF (0.5 MB)

Expert opinion by Helen Wenger (MCG) on challenges for marketing services in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 1 (280), January 2020, pp. 6–7, PDF (0.8 MB)

Expert opinion by Helen Wenger (MCG) on trends in Ukrainian marketing in 2020 in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 12 (279), December 2019, p. 11, PDF (0.8 MB)

Expert opinion by Helen Wenger (MCG) on diversity and effectiveness of marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 11 (278), November 2019, pp. 10–11, PDF (0.3 MB)

Expert opinion by Helen Wenger (MCG) on digitalization of qualitative research in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 10 (277), October 2019, pp. 13–14, PDF (0.5 MB)

Expert opinion by Helen Wenger (MCG) on social marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 9 (276), September 2019, PDF (0.2 MB)

Article by Helen Wenger (MCG) on modern trends in marketing research in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 07–08 (274–275), July – August 2019, pp. 11–13, PDF (0.6 MB)

Expert opinion by Helen Wenger (MCG) on SMM as an effective marketing direction in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 6 (273), July 2019, pp. 10–12, PDF (1.6 MB)

Expert opinion by Helen Wenger (MCG) on medical marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 5 (272), May 2019, pp. 10–11, PDF (4.3 MB)

Expert opinion by Helen Wenger (MCG) on Public Relations (PR) in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 4 (271), April 2019, pp. 10–11, PDF (785 KB)

Expert opinion by Helen Wenger (MCG) on modern email marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 3 (270), March 2019, pp. 10–11, PDF (665 KB)

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 2 (269), February 2019, зз. 13–14, PDF (1.9 MB)

Expert opinion by Helen Wenger (MCG) on eSports Marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 1 (268), January 2019, p. 11, PDF (600 KB)

Expert opinion by Helen Wenger (MCG) on the results of the marketing industry for 2018 in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 11–12 (266–267), November – December 2018, pp. 16–17, PDF (1.8 MB)

Expert opinion by Helen Wenger (MCG) on affiliate marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 10 (265), October 2018, pp. 14–15, PDF (2.1 MB)

Expert opinion by Helen Wenger (MCG) on innovations in sensory marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing Research in Ukraine" magazine, No. 5 (90), September – October 2018, pp. 14–16, PDF (1.6 MB)

Expert opinion by Helen Wenger (MCG) on research in the field of advertising in Marketing Research in Ukraine magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 09 (264), September 2018, pp. 9–10, PDF (1.9 MB)

Expert opinion by Helen Wenger (MCG) on transformations in event marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 07–08 (262–263), July – August 2018, PDF (777 KB)

Article by Helen Wenger (MCG) on the invisibility of the work of the marketing department in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing Research in Ukraine" magazine, No. 4 (89), July – August 2018, PDF (687 КБ)

Article by Helen Wenger (MCG) on social media research in Marketing Research in Ukraine magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 05 (260), May 2018, pp. 22–23, PDF (2.3 MB)

Expert opinion by Helen Wenger (MCG) on territorial marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 04 (259), April 2018, p. 11, PDF (4.7 MB)

Article by Helen Wenger (MCG) on the importance of PR communications in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing Research in Ukraine" magazine, No. 2 (87), March – April 2018, PDF (1.2 MB)

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 01 (256), January 2018, PDF (2.6 MB)

Article by Helen Wenger (MCG) on special projects as a key trend on Instagram in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing Research in Ukraine" magazine, No. 1 (86), January – February 2018, pp. 16–17, PDF (2.8 MB)

Expert opinion by Helen Wenger (MCG) on the difference in consumer behavior of men and women in Marketing Research in Ukraine magazine

Opinion by MCG expert Helen Wenger in "Marketing Research in Ukraine" magazine, No. 6 (85), November – December 2017, pp. 14–15, PDF (1 MB)

Expert opinion by Helen Wenger (MCG) on the importance of marketing research in Marketing Research in Ukraine magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 11–12 (254–255), November – December 2017, pp. 10–11, PDF (1.6 MB)

Expert opinion by Helen Wenger (MCG) on public marketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 10 (253), October 2017, p. 12, PDF (1.4 MB)

Expert opinion by Helen Wenger (MCG) on neuromarketing in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing Research in Ukraine" magazine, No. 5 (84), September – October, pp. 15–16, PDF (1.2 MB)

Expert opinion by Helen Wenger (MCG) on the relationship between customers and researchers in Marketing Research in Ukraine magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising magazine, No. 09 (252), September 2017, PDF (489 KB)

Article by Helen Wenger (MCG) on the role of marketing in development in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing Research in Ukraine" magazine, No. 4 (83), July – August 2017, PDF (608 KB)

Article by Helen Wenger (MCG) on the importance of sellers' knowledge of consumption processes in Marketing Research in Ukraine magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 07–08 (250–251), July – August 2017, PDF (569 KB)

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 05–06 (248–249), May – June 2017, pp. 10–11, PDF (1.6 MB)

Expert opinion by Helen Wenger (MCG) on the importance of consumer research in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing Research in Ukraine" magazine, No. 2 (81), March – April 2017, pp. 16–17, PDF (1.3 MB)

Expert opinion by Helen Wenger (MCG) on competitor research in Marketing Research in Ukraine magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 02–03 (245–246), February – March 2017, pp. 10–11, PDF (1.1 MB)

Expert opinion by Helen Wenger (MCG) on socially responsible business in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in "Marketing and Advertising" magazine, No. 1 (244), January 2017, pp. 8–9 PDF (3 MB)

Expert opinion by Helen Wenger (MCG) on Ukrainian marketing trends in Marketing and Advertising magazine

Opinion by MCG expert Helen Wenger in an interview for TSN

View the original on the website tsn.com

Comment by Helen Wenger (MCG) on New Year's discounts on low-quality goods for TSN