Consulting on Company Division Optimization (e-commerce store flagman.kiev.ua)
Client: FLAGMAN
MCG consultants were tasked with improving the performance of the online store for fishing and outdoor recreation supplies, flagman.kiev.ua.
Key Project Stages
- Analysis of the online store's administrative processes
- Analysis of the logistics process
- Personnel competency assessment (conducted by HR specialists)
- Technical analysis of the online store (code review and usability)
- "Mystery Shopper" (from the initial call to receiving and unpacking orders)
- Analysis of email marketing effectiveness
Intermediate Results
- Increased number of subscribers.
- Fixed bugs in the online store's code.
- Put the online store onto high-performance servers and set up server maintenance.
- Developed customer service standards and communication scripts.
- Established a process for managing reviews and comments.
- Implemented administrative changes in warehouse operations, which reduced order assembly and shipping times not only for the online store but for the entire company.
- Implemented enhancements in 1C to optimize administrative tasks.
Project Outcome
The online store began operating in line with the business owners' expectations, and sales volumes increased.