Company Marketing Audit
Client: FLAGMAN
The consultants at Marketing Consulting Group conducted a company marketing audit for "FLAGMAN".
The work was carried out in two stages:
- Interviews with top management representatives to define the fundamentals of the company's positioning.
- Data collection on the advertising and PR activities the company organizes to promote its brands, stores, and online shop, followed by a content and effectiveness analysis.
Results
Development of potential options to strengthen the key aspects of the company's market positioning, as well as recommendations for improving current marketing activities.
Bonus from MCG based on the project results:
Recommendations for internal corporate marketing.