Marketing Audit of a Fishing Store Chain in Ukraine
Client: FLAGMAN
MCG specialists conducted an audit of the "FLAGMAN" retail chain stores.
Key stores in the chain located in Kyiv, Kharkiv, Dnipro, Lviv, and Donetsk were selected for the audit.
During the audit, consultants engaged expert fishermen in each city to assess the product range and the competence of the advice provided on selecting fishing tackle.
Key Audit Metrics
- Location and availability of signage
- Ease of access
- Exterior design
- In-store navigation
- Product merchandising
- Evaluation of staff and service level based on a range of criteria
- Competence of consultations
- Corporate identity
- Promotional materials (video, audio, POS materials)
Results
The client received a report for each store with findings and recommendations, as well as a comprehensive report with recommendations for the chain as a whole.