Comprehensive Marketing Research of the Corporate Security Training Market in Ukraine

Marketing Consulting Group conducted a comprehensive marketing research study of the market for training centers that prepare specialists in various types of security.

The client wanted to determine the prospects of opening a training center in Ukraine for corporate security specialists.

To obtain this information, it was crucial to understand the current state of the market, specifically:

• The demand among commercial organizations and specialized security agencies for advanced training for their security department employees.
• The interest and willingness of specialists to improve their qualifications.
• The presence of training centers in Ukraine for corporate security personnel, including a review of their training conditions and the list of disciplines taught.

The researchers used three methods for data collection:

1. A survey (of students in relevant specializations at higher education institutions in Kyiv).
2. An expert survey (of HR specialists).
3. Analysis of the competitive landscape (gathering information online, and clarifying and supplementing it by phone).

Results

• Information was collected on public and private options for training specialists in various security fields (training costs, curricula, duration, types of diplomas/certificates, quality of consultations for potential applicants, completeness of information on websites).
• The professional strategies of students in relevant specializations in Kyiv were studied; their attitudes towards advanced training were assessed; the price range for various courses was determined; student attitudes towards course costs and their satisfaction with the results were evaluated; and a suitable course schedule was established.
• The personnel training strategies in commercial organizations and security agencies were examined; the costs, duration, and other conditions of staff training were identified.
• Based on discussions with HR experts, the demand for various types of security specialists in the labor market was clarified, along with the requirements for them and how commercial organizations provide advanced training for their employees.
  
  

Based on the marketing research, forecasts were prepared regarding the potential demand for a security specialist training center in Ukraine. The target audience was identified, and recommendations were developed for service promotion, course pricing, and training schedules.