Comprehensive Marketing Research of a TV Show and Its Audience
Client: Association of Mercy "Emmanuel"
Research Objective
To prepare recommendations, marketing tools, and actions to increase viewer response to the broadcast of the "180 Degrees" TV show on the Christian television channel "Emmanuel".
To achieve an effective result, it was necessary to analyze not only the show itself but also its potential audience.
The research was conducted in several stages
- Review of the shows by MCG specialists, formulating preliminary areas for improvement.
- A desk research study of the composition and value orientations of the Ukrainian population, and their attitudes towards believers and faith.
- Development and execution of an expert survey.
- Review of high-rated television programs.
Following the completion of all stages of the marketing research and the synthesis of the results, the client received a clear list of recommendations for transforming the show into a format more appealing to a wider audience.