Market Research of the Freelance and E-trading Markets

From August to November 2017, the Marketing Consulting Group team conducted a series of marketing research studies of the freelance and e-trading markets to address the following objectives:

1. To determine the potential market size in terms of volume and value
2. To study the audience's values
3. To assess the "significance threshold"
4. To identify the audience's "trigger points"

The comprehensive study covered the following work stages:

• Analysis of data from search engines and specialized websites
• Expert interviews
• A quantitative survey of market participants
• Analysis of secondary information

Results

• The potential market size in terms of volume and value was identified
• The core values of the audience were studied, and recommendations for a communication strategy were provided
• The "significance threshold" for different segments of the target audience was determined
• The "trigger points" for different audience segments were identified
• Recommendations were developed for launching a new service on the market: outlining sequential business actions, developing the main provisions of the communication strategy, identifying the primary and most active TA segments, and describing the risks and opportunities.