Online Market Research for the Fishing Supplies Segment

Primary Research Objective

To provide well-founded recommendations for improving and promoting the online store for fishing supplies.

The project was carried out in several stages

• Review of competitor websites, comparative analysis:
  
  • Positioning
  • Convenience and clarity of the information presented in their online stores
  • Marketing tools for attracting and retaining customers
    
    
• "Mystery Shopper"
  • Analysis of the quality of consultations provided
  • Speed of order processing and delivery
  • Packaging quality
  • Price comparison for selected product types
    
    
• Review of foreign fishing supply websites
  
  • Studying the experience of foreign companies in organizing and presenting their business in the fishing supplies segment
    
    
• Analysis of the client's website and its visibility in search engines
  
  

As a result, the client received well-founded recommendations for their online strategy.