Marketing Research of the Freight Transportation Market
Client: «ІН ТАЙМ»
Marketing Consulting Group conducted a marketing research study of the freight transportation market, which included determining the volume of cargo shipments in the B2B segment and a competitive analysis.
Using the method of telephone surveys with employees from the logistics departments of commercial enterprises, the following information was obtained:
- Data on the transportation budgets of Ukrainian companies
- Opinions on the quality of road freight services provided in Ukraine
- Feedback on the performance of carrier companies
Following expert interviews with professionals in the logistics sector, the main challenges and opportunities of the industry were described.