Comprehensive marketing research: target audience for transportation services
Client: «ІН ТАЙМ»
Research objective:
To identify the key requirements for carrier companies from three audience segments: commercial businesses, e-commerce stores, and individual consumers.
Results
- Identified the motives for selecting carrier companies
- Described the primary and secondary types of services for each audience segment
- Analyzed the audience's requirements and expectations of a carrier company
- Compiled a ranking of carrier companies in Ukraine