Marketing Research on the Market Presence of Japanese Products in Ukraine's Cosmetics and Supplements Markets

A client approached the specialists at MCG with an inquiry about the form and extent of the presence of Japanese products in the Ukrainian cosmetics and supplements markets.

To address this, a desk research study was conducted. Its goal was to identify the key players, products, and brands of Japanese origin in the specified market segments in Ukraine.

To achieve this goal, the research focused on three main areas:

1. Analysis of Ukraine's import operations for 2019, focusing on the volumes, prices, and manufacturers of Japanese cosmetics and dietary supplements.
2. Analysis of market offerings in Ukraine's retail and wholesale online and offline cosmetics stores.
3. Analysis of open sources (official websites of manufacturers, suppliers, and distributors of Japanese cosmetics, specialized articles, blogs, etc.).

Research Results

The research resulted in the collection and analysis of data on the following:

• The market presence and distribution of Japanese cosmetics and dietary supplements in the Ukrainian market, including key manufacturers, brands, and suppliers.
• The target segments and groups for suppliers of Japanese cosmetics and dietary supplements in Ukraine.
• The trade volumes (in terms of both weight and value) of Japanese products in Ukraine.
• Analogs and alternatives to Japanese cosmetics in the Ukrainian market.
• The most common and profitable methods for delivering Japanese products to Ukraine.
• General trends and prospects for Japanese cosmetics and dietary supplements in the Ukrainian market.

Thanks to the data obtained, the client gained a comprehensive understanding of the opportunities and risks of operating in the Ukrainian cosmetics market with products of Japanese origin.