Marketing Research of Kyiv Luxury Residential Real Estate Rentals
MCG specialists were approached to conduct exploratory market research on luxury residential real estate rentals in the central districts of Kyiv. The client wanted to better understand the niche of renting out smart apartments (with an area of 15 to 20–25 sq. m.) in an "all-inclusive" format.
Focusing on new buildings located within a 1–5 km radius of Kyiv's center, MCG specialists compiled the most comprehensive map of elite residential complexes, indicating their main characteristics:
- year of construction,
- website,
- a brief description of the residential complex's positioning,
- apartment stock.
The next important step was to study the cost of short-term (daily, weekly) and long-term apartment rentals in the researched residential complexes. For this, a combination of quantitative and qualitative methods was used. MCG specialists compiled a database of current rental offers for various classes of housing in the specified residential complexes, which was verified and confirmed during expert interviews with realtors specializing in apartment rentals in central Kyiv.
Several variables important to the client, which affect rental costs, were also selected, namely:
- season,
- apartment area,
- living conditions.
Based on expert interviews and information from open sources, the annual percentage occupancy rate of apartments was analyzed, as well as seasonal demand fluctuations over the last three years. Furthermore, to assess potential future changes in demand, MCG specialists analyzed the dynamics and characteristics of domestic and foreign visitors to Kyiv in recent years.
This allowed us to offer the client quite comprehensive information about the state of the premium-class housing rental market in central Kyiv, which can be used for implementing the client's investment projects.