Marketing Research of the Packaged Sandwiches Market in Ukraine
Client: MANTINGA UKRAINE
The following methods were used for the research:
- "Mystery Shopper"
- Desk Research
- Data Collection and Analysis
- Audit at Points of Sale
Basic Stages of Work
- Collection of information about packaged sandwich manufacturers in Ukraine
- Comparative analysis of assortment, prices, types of sandwiches, packaging, technical specifications, etc.
- Collection of information about packaged sandwich manufacturers in Ukraine
- Audit of packaged sandwich product positions in retail chains, as well as at gas station convenience stores (AZK)
Results
The client received information about the market structure, assortment and prices of manufacturers, and retail prices. MCG researchers prepared recommendations and conclusions regarding the development prospects of this direction.