Survey of Hunting Dog Experts on Dog Clothing
Client: Montmorency
Marketing Consulting Group conducted an expert survey of the market for hunting dog apparel.
The client wanted to find out whether hunting dogs need clothing, and if so, what kind.
Researchers surveyed experts in three areas:
- Hunters with at least 5 years of experience
- Representatives of online stores selling hunting goods
- Representatives of hunting societies, professional cynologists
Results
- Information was gathered on the most popular hunting dog breeds in Ukraine.
- Possible options for dog clothing were identified, and the necessary materials for manufacturing, as well as sizes, were determined.
- Information was obtained on how interested hunters are in buying dog clothing and under what conditions their interest might increase.
- Examples of each type of clothing were found on websites.
- The most profitable directions for activity in this segment were substantiated.
The answer to the question of which types of textile products for hunting dogs will be in demand in the Ukrainian market was found.