Marketing Research on Brand Awareness Level
Client: Plarium
The Marketing Consulting Group team conducted a comprehensive marketing research study on the brand awareness level of Plarium among IT specialists in Ukraine for Plarium Global Ltd, an international developer of browser, mobile, and social games.
Brief Summary of Research Objectives
- To determine the level of Plarium brand awareness
- To identify the nature of this popularity
The target audience survey research was conducted in four stages
- Surveys in specialized universities/higher education institutions
- Surveys via email distribution to IT companies
- Surveys through specialized forums
- Surveys via social networks
As a Result of the Research
- The level of respondents' gaming activity and their favorite game genres were determined
- A ranking of developers (Ukrainian and international companies) by first mention (top-of-mind awareness) and by prompted recall was compiled
- The nature of awareness about developer companies were identified
- The sources of awareness about developer companies were determined