Market potential analysis for electric vehicle charging stations

A potential investor in a network of electric vehicle charging stations approached MCG analysts. The purpose of the research was to analyze the state and development prospects of this market in Ukraine and Europe.

Research objectives

• to identify the main structural features of the electric charging station market;
• to describe the current state of the market, its specifics, niches, and main players;
• to analyze the prospects of this direction.

Research process

1. An analysis of open sources was conducted, including company websites, industry statistics, and import operations.
2. A secondary analysis of marketing research reports on the electric transport market from foreign and Ukrainian companies was also carried out.
3. Expert interviews were conducted, including managers of various levels from existing networks, as well as owners and sellers of electric vehicles.

Results

1. Analysis of the market volume of registered cars with electric and hybrid engine types for 2019, 2018, and 2017.
2. Forecast for the development of the market for cars with electric and hybrid engine types for 2020-2021.
3. Analysis of the structure and specifics of the market, its potential, and factors influencing the market in Ukraine (opportunities and threats) and Europe.
4. Analysis of the amount of electricity consumed by registered cars.
5. Comparative analysis of prices at electric charging stations in Kyiv and the Kyiv region.
6. Analysis of the main players in the market.

As a result, the client received a comprehensive analysis of the EV charging station market, including factors and vectors for its further development, which helped determine the future investment strategy.