Marketing Research of the Sausage Products Market in Ukraine

The Marketing Consulting Group team analyzed the Ukrainian sausage products market for Wudy TM.

The following work was carried out during the research process:

1. Market overview in the sausage products segment for 2008-2012.
2. Analysis and conclusions about the Ukrainian sausage products market for 2008-2012.
3. Overview of sausage products import in Ukraine for 2008-2012.
4. Analysis and conclusions about the import structure for 2008-2012.
5. Audit of active BTL and ATL activities in the sausage products segment at the time of the marketing research.
6. Survey of industry experts.

Results

• The market share of Wudy TM among imported sausage products was determined.
• The relative market share of Wudy TM among all sausage products on the market was determined.
• Recommendations for planning advertising campaigns were prepared based on the conducted marketing research.