Development of a long-term marketing strategy

Client: Hanna Havrysh

MCG consultants faced the task of consulting for Ukrainian business in the most difficult time for our country — between the pandemic and the war.

This consulting task was carried out with the consulting support of the European Union and the German government, which was provided within the framework of the project "Use and implementation of the Association Agreement between the European Union and Ukraine in the field of trade" and the program "EU4Business: Competitiveness and Internationalization of SMEs" (small and medium-sized business).

There was no experience in the international market that could be relied upon to find effective solutions. However, it was an interesting task — based on his many years of practical and academic experience, to develop something fundamentally new.

During strategic meetings with Hanna Havrysh's team, we discussed current opportunities and conditions, options for using new marketing tools, and updating current work methods.

After each session, both teams (customer and consultants) received their list of tasks that they worked on between meetings. The analysis of data on the positioning of the company, customers and competitors, pricing models and service formats, portraits of the target audience, etc., were key.

As a result of the  carried out work, a single long-term marketing strategy of the Hanna Havrysh school of public speaking was created, aimed at developing and communicating the brand, expanding a range of services and working with new target audiences.

The customer received a structured marketing strategy with the following contents:

  • Business vision and values.
  • Positioning.
  • Trends.
  • Products.
  • Portraits of the target audience.
  • Competitive environment.
  • Communication strategy.