Privacy Policy

This privacy policy (hereinafter referred to as the Policy) is designed in accordance with the requirements of the law about protection of personal data, namely: Constitution of Ukraine, Law of Ukraine "About protection of personal data" № 2297-VI, and in accordance with other laws, Sublegal Normative-and-Legal Acts and international agreements of Ukraine.

It is made in order to implement legal requirements in the field of processing and ensuring the security of personal data and implies mandatory for LLC “Marketing Consulting Group” (hereinafter referred to as the Company) conditions in processing and protection received from You information while You interact with the website (hereinafter referred to as the Site).

The Policy applies to the personal data processed by the Company due to the offered research and consulting services (hereinafter referred to as the Services) and the Policy can change. All changes will be posted on this page.

Collection and use of the personal data

When using services of the Site by the user, their data processing is performed, namely:

  • data provided by the user while filling out registration forms;
  • cookie files;
  • ip-addresses;
  • parameters and settings of the internet-browsers (User-agent).

The Company collects only those personal data (for example, Your first and second name, e-mail address, contact phone number, etc.), which You have consciously and willingly given as the subject of personal data in order to use services of the Site. That in accordance with the requirements of the legislation, is the consent of the personal data subject to the processing of their personal data in accordance with the purpose of their processing formulated in this Policy.

Please note: the Company is limited to collecting the minimum amount of information required solely to fulfill the request of personal data subject.

The company doesn’t collect any information, to the processing of which, the legislation establishes certain requirements, such as information about racial or ethnic origin, political and religious beliefs, worldviews, membership in political and professional unions, criminal punishment for commission of a crime or conviction to criminal punishment, as well as data about health, sexual life, biometric or genetic data (in accordance with Article 7 of the Law of Ukraine “On the Protection of Personal Data”).

The Company collects data about the statistics of visiting the Site. The information may include data about connection, traffic, user's browser, as well as the date, time, duration of the work on the Internet and visiting on the Site.

Personal data retention period

Personal data is stored for a period not longer than necessary in accordance with the purpose of their processing. 

Cookie Files

When You visit the Site, the Company can use cookie files and other analogical technologies, which automatically collect information about You, without identifying You personally, as well as information about models, versions of the operating system, IP-addresses or any other unique device identifiers, settings, types and languages of the browser, visited pages of the Site, date and time of visiting the Site and URL transitions.

You can configure Your web browser so that it blocks cookie files, however, in case of refusal to accept cookie files, certain functions and services of the Site may not work properly.

The Company guarantees that the data collected through the cookie files and other similar technologies can be used exclusively to ensure more comfortable and individualized stay on the Site, as well as analysis and evaluation of the Site, improving its functionality, quality and safety.

In case of additional questions, wishes or claims regarding the Privacy Policy, You have the opportunity to make a corresponding request to the Company using the means of communication available on the Site.

The use of cookie files

A cookie is a text file or files that contain a small amount of information that is sent to the web browser and stored on a user’s device. Such devices include computer, mobile phone or other device with which a user visits the Site.

Cookie files can be eternal (they are called permanent cookie files) and stored in the computer, until the user deletes them or temporary (such cookie files are called session cookie files), those are stored until the browser is closed. In addition, cookie files are divided into basic (they are set directly by the Site visited) and third-party (set by other websites).


  • when the user revisits the Site, cookie files data is updated;
  • in the most cases, web browser allows automatic storage of cookie files on the user’s device by default;
  • disabling cookie files can lead to limited access to published materials and/or inadequate functioning of the Site services.

The Company takes care of its users and tries to make staying on the Site as comfortable as possible, for this the Company needs, using cookie files, to analyze the behavior, preferences and interests of the user. Such an analysis will help the Company improve the experience with the Site, determine the most convenient interface and navigation.

According to the classification of the International Chamber of Commerce, the Company uses the following categories of cookie files:

Strictly necessary cookie files — required for the user to navigate the web page and remember the user's previous actions when switching to the previous page in the same session.

Operational cookie files — aggregate information about how the Site is used. This data is stored on the user’s device  between web browser sessions. Examples of such data can be the following metrics: time spent on the Site, the most frequently visited pages, understanding of which sections and services of the Site were the most interesting for the user, how effective this or that advertising and/or marketing campaign, etc.

All information collected through operational cookie files is intended for statistical and analytical purposes. Some cookie data may be provided to the third parties who have permission from the web resource and exclusively for the above purposes (for example, Google Analytics).

Functional cookie files — used to save settings or configurations that are stored on the user's device between web browser sessions. Examples of such data can be the following metrics: the language version of the Site, location, as well as other settings of the Site.

To make a more pleasant impression after visiting the resource, these cookie files remember the information provided by the user, increasing the efficiency of interaction with the Site.

Cookie management

Main web browsers are configured to automatically accept cookie files. To disable them, use the help function in your browser.