Desk research

This method is used for exploratory or comprehensive analysis of the information environment related to the subject under study. It is focused on a detailed examination of the "tip of the iceberg": in some cases, this is enough to compile a complete picture; in others, it is a preliminary stage, reconnaissance before a full immersion in the subject under study.

Most often, independent experts are involved in data analysis for individual consultations, during which the obtained results are discussed with them in order to obtain clarifications, adjustments, or to dive deeper into the topic.

Of course, information from open sources is publicly available, but the value of obtaining it in the form of the desk reseach is as follows:

• processing a large amount of information;
• working with all sources equally (statistical data, open databases, reports of other studies, articles, general or specialized mass media, blogs, forums, social networks - both groups and personal accounts). Sales points and other locations (shopping centers, stores, exhibitions, etc.) can also be investigated;
• analysis of archives, archeology of the Internet environment (cache, remote pages, etc.);
• verification of information for reliability and consistency, search for confirmation from various sources;
• selection of only relevant and reliable information;
• finding experts and conducting consultations with them for clarifications and interpretations;
• professional analysis of the received data, application of appropriate analytical tools (having received the required amount of information, it is important to be able to analyze it and draw correct conclusions);
• preparation of a structured report with conclusions and recommendations.

Also, the desk research may include analysis of import or export databases of those countries whose data are in public access.