Electoral research

Any effective electoral campaign is built on electoral research.

  1. The results of such a study describe the situation in the electoral market, namely how voters' votes are distributed in two segments:
    • Among those who plan to go to the elections (real voters).
    • Among all those who have the right to vote (nominal voters).

    The candidate's campaign is built on the difference between the results obtained by these two sections, aimed at:

    1. Win votes from other candidates.
    2. To attract to your side those who were not going to vote, and to stimulate their turnout at the polling station.
  2. Voters' opinion on the ideal candidate is revealed so that the most suitable candidate can be selected. As a result of this direction of research, the political product is tested on the audience.
  3. On the basis of electoral research, voters' "trigger points" are determined: it turns out that they care, what they live by, what they believe in, what they strive for. On the basis of these data, the ideology, program and corresponding slogans for the candidate are built.

Key stages and methods of electoral research

  • Creation of district passport. Collection of information about all previous elections, data from previous studies.
  • The candidate's rating (if the candidate worked in this district).
  • Focus groups or in-depth interviews, as well as dyadic interviews to collect variants of audience expectations from a new candidate or to test political advertising.
  • Mass (quantitative) survey:
    • rating of problems in the district, ideal qualities of the candidate, etc.;
    • ratings of candidates before the elections (measured periodically during the election campaign).
  • Exit poll during the elections.