An experiment is the creation of an artificial situation to study how subjects will behave in it. In the course of the experiment, the researchers recreate a realistic situation of choosing or consuming products, involve consumers to familiarize themselves with a possible purchase, and study the degree of consumer interest in the product. It makes it possible to assess how a person actually acts (and not just what he says) when choosing or consuming products, and to see the participant's reaction and actions in a real environment. Therefore, it is important to think over the conditions of the experiment down to the last detail.

Examples of experiments

  • different design of the interior of points of sale in order to understand how it affects the behavior of visitors;
  • different filling and design of shelves with goods;
  • different strategy of behavior, manner of service, conversation scenario of employees.

It is important that the development of the experiment scenario and the analysis of the received information be performed by a highly qualified specialist. In order to correctly draw conclusions and give reasonable recommendations that will make sense and benefit the customer, a serious theoretical base and practical experience are needed, as well as the ability to adapt the information received to the realities of the customer's business.