Marketing Audit

A company's marketing audit is aimed at evaluating the effectiveness of its marketing activities. Based on the results of the marketing audit, a set of recommendations for improvements and changes is developed.

A marketing audit can be conducted as a one-time project or on a recurring basis, either for the entire company, its individual departments, or specific brands.

Depending on the client's specific business and objectives, we can perform either a comprehensive marketing audit or an express audit.

A comprehensive marketing audit includes:

• Interviews with top management and key employees
• Analysis of the company's marketing activities
• Analysis of materials related to customer interactions (emails, proposals, audio recordings, etc.)
• A brief analysis of information from open sources (about the client, competitors, consumers, and the market as a whole)
• Surveys of former, current, and potential clients

Depending on the objectives, the audit may also include market and competitor analysis and a qualitative "mystery shopper" study of both the client's company and its competitors.

An express marketing audit includes:

• Interviews with top management and key employees
• A brief analysis of the company's marketing activities
• A brief analysis of materials related to customer interactions (emails, proposals, audio recordings, etc.)
• A concise analysis of information from open sources (about the client, competitors, consumers, and the market as a whole)