Marketing strategy

A marketing strategy reflects the client's business goals and the results of market research, serving as the foundation for the company's positioning and promotion.

Possible working group structures for developing a marketing strategy include:

• The client's team and MCG specialists
• A team from another consulting company and MCG specialists
• MCG specialists exclusively

Regardless of the option chosen, the development of a marketing strategy relies on the results of foundational market and target audience research conducted beforehand.

Key components of a marketing strategy

• The company's mission, goals, and values
• Developing a target audience persona
• Positioning — finding an unoccupied niche in the consumer's mind
• Market and competitive environment analysis
• SWOT analysis — analyzing the company's strengths and weaknesses, and assessing opportunities and threats
• Market behavior strategy
• Long-term and short-term marketing objectives
• Marketing promotion plan