Quantitative surveys
Research using quantitative methods is conducted to obtain statistically significant information about consumers. In the course of them, consumer practices are studied, audience segments, volumes and patterns of consumption are determined, as well as current patterns of perception of the research objects.
Ways of conducting surveys
- A face-to-face survey — is a personal interview in places where the target audience gathers using tablets (CAPI) or paper questionnaires (PAPI).
- Online survey social networks, thematic sites and forums, email, SMS).
- CATI — surveys by phone, Telegram, Skype, etc.
- CAWI — is a survey in a special panel in which tens of thousands of respondents are registered.
- Snow-ball — a survey of the target audience by the "snowball" method in the form of personal or telephone interviews, or an online questionnaire (each respondent from the target group names one or more people who are part of this group).
Calculation of the sample size
Based on the purpose and objectives of the research, significant population groups are determined for which the necessary/sufficient volume of the sample population (sample) is calculated.
It is important to calculate the sample so that it reflects the composition of the entire general population (target audience), and then the research results will be reliable.
The size and type of sample are selected for each specific project in order to achieve the research objective at the same time, but not to interview more respondents than necessary, thereby ensuring a rational use of the budget.
| Type of research | Characteristic | Sample size |
|---|---|---|
| Intelligence |
Allows you to detect and describe major trends |
up to 400 respondents |
| Simple targeted |
Gives a statistically significant estimate for a homogeneous audience |
from 400 to 800 respondents |
| Complex targeted |
Provides a statistically significant estimate for a heterogeneous audience |
from 800 respondents |
Types of respondents
- Adult population.
- Consumer groups (selected target audience, representatives of certain population groups).
- Representatives of business, state institutions, public organizations.
- Experts and specialists.
We are ready to discuss with the customer the possibility of conducting surveys among any audience that interests him.
The MCG team adheres to the Sociologist's Code of Professional Ethics and follows the ICC/ESOMAR International Code of Marketing Research Quality Standards.
We approach the implementation of research with full responsibility, as our customers' strategies are built on the basis of their results.