Quantitative surveys

Quantitative marketing research — is a tool for obtaining statistically reliable data about the market and consumers, which allows for an answer to the key question “How many?”, providing a solid foundation for informed business decision-making.

What quantitative surveys allow you to achieve

• Measure the market: obtain accurate figures regarding market capacity, volume, and market shares, as well as assess growth potential in specific numbers.
• Segment the audience: divide consumers into clear, measurable groups.
• Quantify behavior: transform consumer practices, habits, and consumption patterns into concrete data and statistically significant patterns.
• Test hypotheses: confirm or refute insights and any business assumptions based on a representative sample to make decisions based on facts rather than intuition.
• Test ideas and perception: obtain a measurable reaction to a new product, advertising creative, or packaging to choose the most effective option before launch.

We conduct surveys among various respondent categories

• General population (representative samples of the country's population or specific regions).
• Niche target audiences (by any criteria, e.g., young parents, organic product buyers, beer lovers, consumers of a specific brand, users of a specific service).
• Business representatives (e.g., executives, entrepreneurs, accountants, procurement managers, HR specialists).
• Representatives of organizations and institutions (e.g., employees of government agencies, public associations, and professional associations).
• Representatives of professional communities (professionals in a specific field, such as doctors, farmers, engineers).

Survey methodologies

• Face-to-face interviews — personal interviews with respondents in high-traffic areas using tablets (CAPI) or paper questionnaires (PAPI).‌
• Online surveying — distribution of questionnaires through digital channels: social networks, thematic websites, email newsletters, messengers, etc.
• CAWI (Computer Assisted Web Interviewing) — surveying among members of an online panel, which consists of tens of thousands of registered respondents.
• CATI (Computer Assisted Telephone Interviewing) — telephone surveying conducted using specialized software.
• Pre-recruited interviewing — preliminary selection and invitation of respondents who meet strict target audience criteria for a subsequent interview.

Sample size calculation

The size and type of the sample are calculated individually for each project. Our approach guarantees that the sample will be statistically sufficient to achieve the research objectives, yet optimal to avoid data redundancy.