Testing

Testing is a multifaceted research method that allows seeing how consumers actually interact with a product, service, packaging, or advertising creativity.

Its goal is to capture and research the real consumer experience, initial and repeat impressions, and emotional reactions through direct contact, providing objective data for making informed business decisions.

What we test

• Food and beverages.
• Marketing materials (packaging, design, advertising creatives).
• Digital products (websites, mobile apps, software).
• Any goods (from FMCG to industrial products).
• Services (delivery, subscriptions).
• New ideas and business concepts.

Where can testing be conducted?

• At home (Home-Use Tests): for long-term product testing in the consumer's natural environment.
• In centralized locations (In-Hall Tests): in high-traffic areas for quick feedback collection from a broad audience.
• At points of sale (Point of Sale Tests): for example, in supermarkets or shopping centers; this format is ideal for rapid testing with a wide audience.
• In specialized studios: with a one-way mirror (Gesell chamber) and a viewing room, allowing the client to observe the process in real-time.
• In any other relevant environment: a car, cottage, garage, workplace, fitness session, or on vacation — in the places and conditions where your product is used in real life.

For testing visual elements such as packaging, design, and advertising creatives, it is often appropriate to use classic quantitative surveys (personal or online), which allow for obtaining statistically representative data and qualitative feedback.

Possible testing formats

1. Open testing

   Participants know which brand's product they are testing. This format is well-suited both for testing several products of the same brand (for example, to choose the best option) and for evaluating the overall image of products from different brands, where, in addition to the product itself, the focus is on the brand, packaging, and other important attributes.

2. Blind testing

   Participants do not know which brand's product they are testing (all identification is hidden). This format is excellent for obtaining an objective evaluation of the product itself without brand bias, whether for testing your own product line (for example, to choose the best recipe) or for comparative analysis with competitors.